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The Stormwater Community Assistance Program (SWCAP) provides stormwater education and outreach materials to municipalities to assist them in teaching their residents how to improve local water quality through better stormwater management. Implementation of the SWCAP materials helps a community to fulfill the education requirement of their federal Stormwater Phase II (MS4) permit.

SWCAP has adopted a slogan of “Stormwater Matters” with a logo depicting rain hitting a storm drain, dripping into a water body inhabited by fish. The logo visually depicts the message that stormwater affects water quality. This slogan and logo are used on all SWCAP materials creating a consistent and powerful message, similar to that of the universally recognized recycling symbol.

SWCAP’s variety of outreach tools appeal to a wide array of audiences including homeowners, students, commercial businesses, industries, developers, and the news media. The educational materials are designed to increase public awareness of stormwater pollution and to encourage and empower participation on stormwater solutions by the entire community.

The SWCAP materials are creative, professional quality, easy to implement, and customizable. An additional benefit of SWCAP is its cost-effectiveness, especially important for municipalities plagued with tight budgets. Communities can implement these stormwater educational tools for significantly less cost than were they to produce comparable materials on their own.

In 2010, SWCAP was a finalist for the Massachusetts Nonprofit Network “Social Entrepreneurship Award” and was a recipient of the Massachusetts Executive Office of Energy and Environmental Affairs “Secretary’s Award for Excellence in Energy and Environmental Education”. The Massachusetts Department of Environmental Protection and the Federal Environmental Protection Agency have praised SWCAP as an excellent tool for meeting stormwater requirements, improving public awareness, and helping to clean up our freshwater and marine environments.

Municipalities that have used SWCAP include: Acton, Adams, Ashland, Bedford, Billerica, Boylston, Chelmsford, Danvers, Dover, Framingham, Franklin, Grafton, Hopkinton, Hudson, Lincoln, Littleton, Lowell, Maynard, Natick, Needham, Newton, North Attleboro, Northborough, Plymouth, Southborough, Stow, Sudbury, Tewksbury, Upton, Wareham, Wayland, Wellesley, Westborough, Westford, Weston.

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